SMS & SMPP
Ref: GSMA Universal Profile 2.4 (RCC.71)
RCS
Rich Communication Services
Direct Telecom Definition • Carrier Industry Standard
A next-generation telecom messaging protocol delivering verified sender IDs, rich media carousels, and interactive action buttons to native mobile messaging apps.
Technical Definition & Carrier Engineering Standards
RCS operates under the GSMA Universal Profile, transforming carrier SMS into interactive conversational channels with verified brand logos, read receipts, and automated fallback to SMS over cellular networks.